Launching Luster Kraft
March 17th, 2010
I've been milling about, testing the waters and feel ready to launch a new project called 'Luster Kraft.' I'm struck by the irony; using the words 'launch' and 'craft' I feel like I am building and setting to sea something new, akin to a large ship. I feel as though I will be breaking a champagne bottle against the bow of something at some point during this process.
Mostly, I want to share the process with everyone. Taking an idea from 'I've never heard of it' to 'oh, yeah, I've heard of that, and it's cool' takes time, planning, and commitment, like anything else. I feel a kinship over centuries with those who want to do something big, while fighting that little voice inside your head that says things like 'why?' or 'that's a waste of time' etc. Not knowing how something will turn out as you embark on a new project and that you won't know until you walk way, way down the path, are unknowable now. We will have to see.
Also, I want to share with others the idea that creativity and art are being consumed differently and this is changing daily. I adhere to the old economic idea that if one can't survive doing something, that that something will go away. It's subtle, like extinction is subtle, with some people feeling that it is the natural way of things and others saying that we should do something to protect and preserve. I'm not sure how I feel about it. I embrace change yet must ask myself if some ideas are just outdated, like the buggy whip. Once the car replaced the horse and carriage the buggy whips had no use anymore. I wonder sometimes if the music that I have loved, this language that I continue to speak, is heading the same way.
A New World Needs New Music-
That's why 'Luster Kraft' for me feels fresh and new. It takes all the current elements of what I like about music and points it's compass toward a bright future where music continues to do the job of lifting people up and entertaining us all. Also, I like the idea of getting away of creating music under my name because, quite frankly, does the world really need to know how 'I' feel or what 'I' am going through? Does the world need another brooding artist? The world seems so in need of answers that work for everyone and not just a select few in the inside circle.
I want to show that most things that seem to beat out other ideas for our attention are, in a word, funded better. I like to think that all ideas are organic and that somehow the best ones rise to the top and say 'look at me.' But I like to wear my rose colored glasses. So, without a large marketing budget, actually, without any marketing budget, I launch 'Luster Kraft.' Let's see how long it takes; how much effort, heartbreak and tears, and little successes that can be celebrated along the way, until we reach the tipping point. And when the champagne bottle breaks, the cheer goes up, the massive ship with shining new flags groans, lurching forward pulled by gravity towards it's new home on the sea, will we know. When the seemingly impossible happens; it not only floats, but it moves out into the water with ease, then we shall know if this was worthwhile. |
